Digital Shelf Strategies
Scaling Brands Where Modern Commerce Happens
Market Research & Brand Auditing
A clear, prioritized roadmap identifying what’s worth fixing and what’s not.
E-commerce Sales Consulting
Hands-on strategic support for brands looking to unlock or accelerate growth.
Consultative Partner Exploration
The right partners, for the right reasons without costly missteps.
We’re Not an Agency. And That’s the Point.
We focus on high-impact, high-leverage work – not long-term dependency.
Market Research & Brand Auditing
A comprehensive evaluation of where your brand truly stands and why.
Includes:
- Amazon & TikTok Shop performance diagnostics
- Competitive and category landscape analysis
- Assortment, pricing, and margin pressure review
- Advertising efficiency and structural bottlenecks
- Content, conversion, and discoverability gaps
A clear, prioritized roadmap identifying what’s worth fixing and what’s not.
Consultative Partner Exploration
Not every problem requires another agency.
We help brands determine:
- What capabilities should live in-house
- What should be outsourced
- Which partners actually fit your size, category, and growth stage
Includes:
- Objective partner vetting and evaluation
- Use-case alignment (not sales-led recommendations)
- Strategic guidance on operating model design
The right partners, for the right reasons—without costly missteps.
E-commerce Sales Consulting
Hands-on strategic support for brands looking to unlock or accelerate growth.
Focus areas
- Revenue and margin optimization
- Channel expansion strategy (Amazon ↔ TikTok Shop)
- Launch and relaunch planning
- Growth inflection troubleshooting
- Executive-level advisory for e-commerce leadership
Improved performance through clarity, not complexity.
Testimonials
See what people have to say about us
Scott Ketchum
VP Sales E-commerce, Americas
Calm Under Pressure
Colin helped us build some amazing things at Signify in e-commerce. His steady and calm demeanor made him a trustworthy partner over time…especially when under pressure. Colin possesses high EQ and demonstrates evolving leadership traits in each new challenge he takes. On the cutting edge of commercial e-commerce acceleration, Colin’s integrity, passion for the business, and personal makeup make him a pleasure to work with and a valued asset to any inquiring organization. Working with Colin was simply a blast and I’m thankful to know him as a business partner and friend.
Ela Rasmussen
VP, Partner Services
Strategic Planner
Colin is an expert in strategic planning and execution. He quickly identifies the root of issues to determine the best path forward and the opportunities they will create. He is a solution provider who can connect the big picture to daily operations seamlessly.
While Colin has significant e-commerce knowledge and experience, he is a collaborative team member, a patient teacher, a great rapport builder, and a fast study across channels, categories, and even industries. He is a pleasure to work with and would be a fantastic addition to any team!
Todd Thompson
E-commerce National Account Manager
Solution Minded
I know that my time working with Colin will be one of the top highlights of my career. We built a profitable marketplace business from scratch and had a blast doing it. He has all the best qualities of a business partner; solution minded, hungry for growth, perseverant through tough challenges and a can-do mindset. Better than that, he’s a fantastic human who’s enjoyable to be around. I hope we have the opportunity to work together again.
Ryan Mulvany
Founder, Advisor
Authentic
Colin brings light into every interaction he has, and it’s not just his positivity—it’s his authenticity. He has a way of making everyone feel valued, whether he’s leading a negotiation, brainstorming a strategy, or just catching up. That genuine energy trickles into everything he does, making him a force for good in both business and life.
If you get the chance to work with him, take it. You’ll walk away better for it—professionally and personally.
SOME PARTNERS ALONG THE WAY
Why Digital Shelf Strategies?
We’re not an agency and that’s the point. There are no bloated retainers, no junior hand-offs, and no incentive to oversell services. You work directly with someone who has scaled e-commerce divisions to $80M+, operated inside top Amazon organizations, and executed alongside TikTok Shop teams at scale—bringing firsthand experience of what actually drives growth, and what quietly erodes margin.
